Richard Haines

New York City

Richard Haines is an acclaimed fashion designer turned fashion illustrators. He is well known for his popular blog ‚What I Saw Today‘. For Fall/Winter 2012, Prada commissioned Haines’s expert eye and artistic intuition for a multi-platform project featuring the fashion house’s collections for the season.

“Il Palazo,” according to Prada, references the ‘palace of role play’ where “Hollywood leading men Gary Oldman, Adrien Brody, Willem Dafoe and Jamie Bell walked a red carpet runway.” The project will unfold in stages, with a series of rare and collectable book releases featuring Haine’s original sketchwork for Prada culminating in a project app and dedicated platform on Prada.com. The last element will showcase a “virtual Palazo” in which visitors will be able to discover “rooms” full of Prada accessories, as well as Haine’s artwork. Look for the project as it takes place throughout the month.

Richard Haines

Prada