Santi Moix
for Prada

Aug 25, 2013

New York City

Santi Moix has completed a 200-ft long mural in the Prada SoHo Epicenter, to be on view through August 31, 2013. The Catalan artist was commissioned to create a site-specific work incorporating the store’s existing temporary wallpaper, designed by New York design firm 2×4, depicting a reclining nude woman that stretches the entire length of the store. The changing wallpaper is an original feature of the store design by Rem Koolhaas/OMA. In collaboration with Prada, 2×4 has created over 20 different wallpaper installations since the store opened in 2001. Moix says of the work: “The idea was to try to create a kind of tattoo for the reclining giant. I approached the light and dark parts of the body as different kinds of landscapes. Chiaroscuro. Where there was darkness I tried I bring life and light. On her hair I created a wild sea. Parts of her body were like traveling over a great desert. Her hands and fingers – where I began – and her feet and toes – where I ended – were celebrations of beginnings and endings, of freedom. The length of this relaxed and melancholy body is transformed into a journey. The final image is a fantastical world in accordance with the beauty of the woman.”

Paul Kasmin Gallery

Through August 31, 2013

575 Broadway
New York, NY 10012