A Shaded View on Fashion Film

Nov 9, 2012


In February 2005 when much of the creative world was still wondering ‘What is blogging?’, former fashion designer, journalist and style icon Diane Pernet wholeheartedly embraced the potential of this fast-evolving digital media by launching her ground breaking site A Shaded View On Fashion.

As the presence of videos featuring fashion content grew exponentially on her blog and on her social media channels, Pernet soon realised that a platform was needed for the budding ‘fashion film’ genre to flourish both as an art form and as a valuable commercial outlet.

The current edition is the fifth edition of the festival. A jury made up of artists, leading figures from the world of arts and media will award prizes to the best films. ASVOFF also screens documentaries and feature films, presents lectures and performances like the contribution of the legendary singer and actress, Ingrid Caven.

Wertical-Interview with Diane Pernet


Centre Pompidou

November 9th – November 11th, 2012
19 Rue Beaubourg
75004 Paris